Sunday, April 22, 2012

Sooo Pinoy Food Tour Cebu Leg

Unilever Food Solutions (USF) in partnership with the Department of Tourism (DOT) and Team Manila Lifestyle continues to promote Filipino Cuisine through Sooo Pinoy.


Food tripping is a favorite Filipino past time. We enjoy feasting foods of different sorts but we always have our own favorites and less liked dishes. However, these days, most of our favorites belong to the cuisines of the North and the West. This setting moved USF Philippines, thus, Sooo Pinoy.

Sooo Pinoy is USF's advocacy that celebrates Filipino cuisine. It aims to feed every Pinoy's love for Filipino food by providing information about the most popular Pinoy dishes and helping diners identify the top Filipino restaurants in the country. This campaign has been running for 2 years and it has seen a lot of success.

This year, Sooo Pinoy will go around the Philippines to sample culinary delights of different regions. This is the biggest food tour in the country. More than 200 restaurants throughout 12 cities are joining this endeavor. Together with an entourage of five bloggers, journalists and TV reporters, Sooo Pinoy Food Trip will visit restaurants in Luzon, Visayas, and Mindanao to experience firsthand each place's take on signature local cuisines that represent the country's culinary diversity.

Filipino Cuisine
Our cuisine is one of the richest in the world. Having 7,107 islands, we are abundant in food resources from fresh crops to seafoods. Each of our region owns a unique specialty based on its culture, lifestyle and history. It has its own character which adds beauty to our natural identity.

Two weeks ago, I received an invitation to take part of the Cebu leg of the first ever Sooo Pinoy Food Tour. I was so excited I didn't mind the calendar, I confirmed my attendance right away. The team has already started the first leg of their tour where they went on a 5-day, 22-restaurant trip of Iloilo and Boracay. Early April, they settled here in Cebu where I met them up close and personal.

We visited 16 restaurants in 3 days. It was full of fun and flavor. Thanks to them, I forgot what it was like to be hungry. I learned so many things about Cebuano dishes and the many food-places here in the province.

Cebuano Dish
Cebuano dish is cosmopolitan and laid-back. All of the platters our forefathers placed on their table-tops that has been passed from  generation  to generation are all influenced by foreigners; most of which are Asians.
In the following weeks, I'll be sharing to you 16 posts of the different restaurants I have come to visit during the food tour. I can't wait for you all to discover how unique Cebuano dishes are from the rest of the dishes in the country.

"Ang Sarap Maging Pinoy!" ("It Feels Good To Be Pinoy!")

1 comment:

  1. Wow! Exciting! Can't wait for your mouth-watering tales during this adventure! Wish I could've joined. :)

    Babe for Food - your BFF in Cebu dining! :)
    www.babeforfood.blogspot.com

    ReplyDelete

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